When you personalize it and make it known you are local, you de-emphasize the hard-sell.

I know when he initially rented from me, he emphasized he wanted to stay for all four years. 

Even though I have a good lease based off the Texas laws, some of the points that you guys have made will be incorporated into all of my leases and emphasized to the tenant during our in brief.

Do what is average in that particular neighberhood.I also went to college, not that is mandatory, I got a business degree that emphasized real estate.  

I do want to emphasize again that these were Condos in San Diego I owned and I could not change the HOA fees they were charging plus special assessments etc..  

Between Dave Ramsey and The Richest Man In Babylon both emphasizing paying off debt and/or owning your home as priorities. 

I did go to college (not that it is mandatory) and I got a business degree that emphasized real estate.  

I went to college, not that it is mandatory, and I got a business degree that emphasized real estate.  

I have also been thinking along the lines of your suggestion to specifically market to people without cars, emphasizing garden space, bus, etc.I'll post an update after finding my first tenants!

There's a lot on the line in this business and you have to deal with someone who respects that.I would like to emphasize what Steve Babiak mentioned, make sure you send the ex-tenants a letter explaining the itemized costs that their Sec Dep was used for.There definitely are good PM's out there and I strive to be one because this is MY business and my reputation on the line and I care about it.