You shouldn't have to do much to 'promote' your deals, as savvy investors will know fairly quickly whether or not your deals are good or not.Definitely a good idea to include as many pics as you can. 

The only clowns I see are the unlicensed broker cheerleaders shouting rah rah rah and promoting illegal unethical activities.

From what I've seen Zillow, Rentometer etc tend to be rather optimistic, and seem to be weighted to promote RE sales.

I don't want to take away from the sales promotion for Scott's book on this post, but does your (@Mindy Jensen) crystal ball show David's books "Buy, Rehab, Rent, Refinance, Repeat" and "Long-Distance Real Estate Investing" being bundled and sold at a reasonable discounted price?  

Account ClosedAh, you caught me....The OP seems to have the ability to refi if need be and also cover vacancies.....as opposed to the oft promoted idea of buying sub2 because someone has Neither the ability to finance the property, Nor money for a normal down payment, and even advised to Then turn around and “owner finance” it, or resell sub2 again, to someone Else who doesn’t qualify for a loan.....a recipe for disaster for the original seller. 

Adding value could be something as simple as sharing their posts on social media and helping promote them before you ever reach out to them personally. 

Many of the people in my online courses were in their fields/ jobs for 20 years but couldn't be promoted or grow in the fields because they didn't have degrees. 

Graham Stephan in SoCal swears by it and requires his property managers to use them to promote his properties. 

@Will C.You can't blame me for self promotion, but I cannot confirm or deny that :)LIke I said, not really seeing investor numbers.

This means that the institutional LP will have something to say about the size of the fee and they can force a haircut if you are charging more than they want to pay.As a sponsor, I see no reason to give up any promote split to the capital-raiser because there are tons of equity consultants out there that work off of a small percentage of capital raised (charged to the deal not to the sponsor) so giving up a slice of promote would be out-of-market.