Here’s some advice to help you get started on the right foot in the Austin market:Understand the Market: Austin is a dynamic and competitive market with a mix of tech-driven professionals, students, and long-term residents.

It's easy to say you'll raise rents to market rate but pulling that off can be difficult in softer markets with supply/demand dynamics without causing temporary vacancies, which leads to new TI's and other lease incentives to refill the space.I'm sure you have an investment strategy for the replacement property, and that should include which markets you are looking to reinvest in.

This new dynamic makes it crucial for CFOs and decision-makers to strategically navigate leases, using data-driven insights to secure favorable terms in a still-challenging market.As remote work continues to influence demand, the office market's recovery will depend on how companies adapt their real estate strategies.

In a recent discussion on the Strategic Success Podcast,  local investors Courtney Fricke, Stephen Keighery and Braden Smith shared valuable insights on the current market dynamics.

If you understand your own craft and understand the dynamics of the culture and community, you will thrive.

*Lake Anna, Reston Virginia*Originating in 1990, The Reston Town Center is a major employment and entertainment hub in the area, with companies such as Google, Leidos, Facebook, Microsoft, General Dynamics, and Fannie Mae, to name a few, more than 50 retailers, including an 11 screen LOOK Dine-In Cinema, CitySwing (Golf Simulator), a seasonal ice rink, many well-renowned restaurants and bars, and other highly attractive amenities such as a full service 243 bed hospital, a new metro, and the Dulles International Airport that is receiving $700 million renovations by 2026*Reston Town Center*Source: Rediscovering Reston-- the First Planned Community in the USSource: Washington Dulles International Airport to Expand Passenger and Cargo OperationsOne of the biggest points of discussion over the last few years has been around the office market, and how the rising office vacancies due to the shift towards a work-from-home and hybrid work schedule have pushed many companies to downsize or relocate out of previously major employment centers.

Here are a few things that might help you as you start:Understanding the Market Dynamics: Begin with understanding the supply and demand in your area.

Investors must stay agile to navigate these shifting dynamics.

Ive seen a title company say the wrong thing to the wrong person because they werent familiar with the personaility dynamics of the sellers of a property and it ruined the deal.

Dynamic pricing tools are not set it and forget it.