I'v basically been pretending my whole life that I made it this far without any of that money so it's not hard to keep on ignoring it.

The problem with pretending to be something your not is ( I know you technically are still a property manager) they will eventually find out and will consider your word and your ethics to have no value which will damage that trust .

I understand people have different goals, but in this scenario let's pretend you've already reached financial freedom at 10k cash flow but you want to continuously grow your business and make as much cash flow as you can. 

Literally, just pretend like you have to pay a third party for everything to determine your profit.

They pretended like they had no idea what I was talking about and everything was fine and fixed. 

We like to pretend that growth can continue forever, and is an unstoppable force. 

Brokers' poor reputation has caused many brokers to rebrand themselves as “Commercial Real Estate Advisors” or “Real Estate Consultants.”This is similar to the Wealth Management and insurance industries, where commissioned salespeople pretend to be professionals who always keep the client’s best interests in mind.

Maybe the applicant is living in a pretend world where they think vaping is harmless, but no reason for you to join them there.

Of course call all your competitors and pretend to be a potential renter and see what their occupancy rate is. 

Laundry makes up about 5% of the home's function but let's pretend it equals 10% of the total value.