First one is a basic intro (we buy houses, want to buy 2 in your town this spring, selling direct is great for X reasons, let me know if you want an offer), second one highlights what type of sellers typically like to sell to investors (own timeline, no hassle, house needs repairs etc), third mailing is a simple postcard that has similar message on it, fourth mailing is a letter saying I've reached out before and thought you might find these FAQs useful (and I include a 4 pg FAQ distilled from my website)-- I expected that letter to have more response (you'll see above the 4th mailing had a <1% response rate) and it may be that ppl are waiting til after Easter to call, as I get more calls after holidays when ppl have had time to talk to their family.How to track all of this... you can guess by now that I'm super data oriented.

We have about 100 leads we’re gonna send out post card first, then follow up with letters every Friday for about 7 weeks. 

Check out the Facebook group "Bigger Pockets Military Real Estate Investing Mastermind".Also, I'm not sure if you are doing letters or postcards, but my first mailing was postcards.

Would potentially start with mailing postcards.

Dear BP family.I'm thinking about doing direct mail marketing.  I got like a stack of them from other investors and have been studying their messages.  Some are obviously doing a 1031 exchange.  What is interesting is...

We also drive for deals, postcards, ect.

I would say this, however, your standard generic postcards, from our experience and from others in my marketplace, are at an all time low in terms of performance.At the moment we're thinking about how we can stand out.

I receive postcards and mailers from realtors offering 1% on the listing side quite often.I've also had realtors offer to kick me back part of their commission on the buying side as well.So I know this is starting to become a fairly common practice at least in my area.

After that, I was thinking about a postcard 4-5 weeks in.....basically right around the time the eviction proceedings should be drawing to a close but hopefully before another tenant is placed.

Thing is though for my follow ups i am printing my own postcards much cheaper than using a service such as yellow letters.