AS LONG as you satisfy 2 criteria: You need to target the right audienceyou need to have enough budget $$.Remember, do a google search for Nike, or apple, or samsung, or tesla, or Monkeybutt.Everybody that is anybody is doing PPC!

Find out their story and make a read on the authenticity of it. 

Sounds like you have a good game plan in mind, now get out in the real world of RE and put on your NIKE shoes.

The best brands don't even need to use their names anymore for people to recognize their branding (think apple, google, domino's, nike, etc.)

My opinion is that the best long term SEO is authentic value rather than specific keywords.  

The reason we chose those particular houses over others we had checked out was the LANDLORD was a nice and genuine authentic friendly warm person who I felt I wanted to do business with.

@David Beard talking with US Bank now...Here is what TD laid out for me as closing costs and a few prepaids:General Fees:TD Origination Fee 843.15Appraisal Fee 525Credit Report 8.37Customer Authentication Report .85 (cents)Flood Determination 5Tax Related Service Fee 58Title Services and lender's title insurance 1470Owner's Title Insurance 650Government Recording Fees 715Transfer Tax 600Items Paid in Advance:Initial Escrow Deposit 239.18Daily Interest 89.38Homeowner's Insurance 75 (Hazard Insurance)Total $5222.68

AbsolutelyTake nikes adviceJUST DO IT!

Just like nike says, "Just Do It".

Hi Angelo - I don't have a specific answer for you, but the biggest thing I would say is that above all, be authentic and true to who you are in the way you let a seller know who you are.