I like to visualize savings in units of "beer"

That will help you visualize the crime.Do more detective work.

I would suggest to create yourself a google map and start plotting this information to paint yourself a visual picture.

(Perhaps use photoshop to create an "after picture" to help the non-pool lovers visualize the end product.

Conejo Valley though, long term , is much easier to visualize.

Since we had a quick mention about baby boomers, here are 2 articles that I found interesting as it pertains to marketing to that generation:Forbes - Five things you need to know about Marketing to Baby BoomersQuickSprout.com - Forget Millienials. 7 reasons why Baby Boomers are the Ideal TargetI have also added some visuals since I have gotten a lot of feedback about how great this discussion has been:I have attached a screen shot of my Facebook business page just to showcase the begginings of my engagement with Facebook Ads (online marketing). 

The EPA approved visual inspection process for Certified Renovators will not be accepted.

Thank you for the visuals Jon.Any appreciaters out there dispute the Case Shiller inflation adjusted graph?

We also use Google maps to do some preliminary visual evaluation of properties, but we have come to find out that the images are outdated, addresses are wrong, and just not high enough quality to be a dependable research tool.

@Will BarnardOutstanding Will, how about a few visual aids sounds like quite a bit has changed since the last photos were posted.