Non stop action taking and never giving up plus always making sure we give our absolute best to clients and always reply never making anyone wait and go to a competitor :)  I have Ads, I have a lot of social media posts and updates on all social media platforms daily. 

We have a local competitor that brags they don't charge a maintenance markup, yet we know:1) They charge owners $60/hour for their handyman2) How much do you think they're paying their handyman? 

My rates are higher than what both VRBO and AirBNB and Airdna has ever suggested but I keep my eye on competitors and am happy pricing higher and turning away some of the guests that might book for lower.  

Historically industries have been killing competitors in this way.

Many investors just don't want to mess with it or take the time to learn how to make their property a top competitor.3.

(For this, your deal killer can not be a direct competitor.

For instance:If your area has many corporate offices or conference centers, you're likely to attract business travelers.Family-friendly suburbs with parks and schools often attract families.Downtown locations near nightlife are popular for groups and parties.Review Competitor ListingsSearch for successful Airbnb listings in your area and study their target audience based on:The language in their descriptions.Their reviews (guests often reveal the purpose of their stay).The amenities they offer (e.g., desks and Wi-Fi for professionals, cribs and baby gates for families).Evaluate Your Own SpaceYour property’s layout, amenities, and location may naturally cater to a specific audience.A cozy 1-bedroom apartment downtown might be ideal for professionals or couples.A 3-bedroom house with a yard might appeal more to families.Proximity to nightlife might cater to party groups.Experiment and AdjustIf you're unsure, start broad and monitor who books your property.

Not a lot of our competitors offer this but it's something we can consider (but for us, it can't be in a rural area, the loan amount must exceed $150k, if we're using PadSplit income (or STR/MTR income) the max LTV is 75% and the down payment must come from your own funds). 

For contact management like that its awesome to search for specific types of people and locations or just data like "how long does it take to foreclose in texas".We have some other use cases as well that we use to track not only ours but competitors results online and learning what does and does not work for different aspects of the business.

The reason I was able and willing to offer more than my competitors was I had the local builder in my back pocket that had already done the feasibility survey.