When comparing investments it is difficult to be able to compare apples to apples.  

There is usually not much that compares with what we offer, so we only compete apples to oranges, so incentives are not a good tool for us.The types of tenants we want (multi year) also respond better to an adjustment in rent than an incentive.

Yes the lack of identical apples-to-apples comps has been an issue in the area for years.

It will co-exist with other "new" payment methods such as google pay, apple pay and credit card etc, because the target customers are different.

As apples to an IRA Hope that makes sense .

Are we comparing bacon to Christmas trees, to apples, to venus fly traps, to tomatoes, to grapes, to kelp? 

It’s not exactly apples to apples.

Your credit will only be hit once if the apps are all within a couple weeks, and this will give you the opportunity to make an apples to apples comparison.

If you haven’t already, consider learning underwriting software or creating a detailed spreadsheet model to speed up your analysis and make apples-to-apples comparisons across deals.Third, as you’re building your team, focus on finding partners who align with your goals and strengths.

Apples-2-apples REI blows the doors off WS.