What do your comps/competitors have in their houses? 

Why wouldn't the employees jump ship and go to a larger competitor.

So if I'm (hoping to) selling you a product and hope to do it repeatedly but I stand to lose you as a customer after the first sell of a similar competitor product, would you expect a glamorous review of that competitor product?

Make sure you are talking to them in clear language they will understand, not industry jargon.Do some competitive research to find out what your competitors are doing on their websites.

Your major competitor for STR will be hotel rooms (in my area ~15k in metro area / 3k+ within a two mile radius of our STRs). 

I think they realized people were booking less with them because, to offset the cost of paying for a free night their rates were usually higher than competitors

I was offered to invest into Unison's competitor.

Believe me that is SEO 000 (not even SEO 101)Now, lets go to Competitor Research.

It looks like you've started a competitor according to your signature so..... just figured I'd point that out.

If 50 competitors results in a lower monthly payment that I would have with 2 offers, I would rather buy with the lower payment.