IE - only comp studios to studios / 1BR’s to 1BR’s / 2’s to 2’s / etc.

Specifically, there's job growth (Intel, Honda, Amazon, Nationwide, etc) and the population is growing (unlike Cleveland or Cincy).

Lots of companies building out here like Amazon, Honda, Google, Meta, etc. which drives population growth and job growth.

If you buy a $25 MYQ garage remote from Amazon it will enable “in garage deliveries”.

And before that, more corporate treasurers will start adding it to their balance sheets - Google, Amazon, Tesla, Microsoft, Apple.I have held for YEARS, I have seen it declared dead, called a scam and a fraud - by bank CEO's whose analysts are now saying it will go higher.

@Michael Baum also hit one of the most important things - dynamic photography that changes with the seasons and mixes itself up so it's not a stagnant listing.There is no hack to be the best at something (just look at all of the number one bestsellers on Amazon who sell 100 books total), just work on the product, the amenities, the dynamic pricing, and be resilient and responsive to feedback from the first guest on.

Anything you buy in Columbus will appreciate like crazy because of great macroeconomics - there's population growth, job growth, and companies like Intel, Google, Amazon, etc. moving and developing here.

But the fact is even if you pay retail, the numbers on real estate work better than any other invesmtnent you can think of - unless you can tell me you know which stock will be the next amazon or microsoft boom. 

:Intriguing model – Fits the niche of offering a housing alternative that is cheaper than a studio apartment.

The customer always thinks they're right and they're used to dealing with customer service reps from large corporations like Amazon etc. and don't always understand the perspective of the host as an actual person.