Knotel which is a WeWork competitor, declared Chapter 11 back in Feb.

Sounds like as long as you beat your competitors and are on top of the pack, so to speak, you'll capture the demand that exists in most markets.

I would go ahead and shop 10 competitors.

My current company was also spun off and purchased by a competitor last week.

What makes you different from your competitors?

What are some strategies being used by your competitors?

@Curtis H.Rooms to go is a competitor of ours so I’d hate to recommend them but they might be perfect for your situation.

I don't set my specific market because it is small and I don't seek to attract competitors.

Cost of entry seemed very low compared to other beach markets, and the rental demand seems healthy, even with the competition (approximately 800 competitors in the area).Looks like a huge percentage of the STRs on the Island are managed by local management companies, and based on our research, they do not seem very sophisticated. 

Any true professional knows you do not have to bad mouth a competitor in order to earn business.