When it comes to MF and maybe even SF as well, but I know MF for sure, he should be able to give you some real time advice on how that segment of the Memphis market works.  

Low vacancy cost is the critical tenant segment selection factor.

Also I think it is important to segment the newbies into sub-categories.

@Ned Carey made an excellent point that MFH did the best of any commercial segment during the crash.

I would suggest taking it to the local news channel for a "compassion" segment.

And its a very large segment of the non owner occ market in many mid west and ( upper and lower) and deep south cities... were you have a very large % of SFR';s that are rentals.

This won't get all the bots, since there are so many out there.The other thing I like to do is create a custom segment that filters out traffic that doesn't have the hostname equal your domain name.+1 for WordFenceSucuri is also a good security plugin

In the process you may discover if there is a reason this segment of the Prefabricated Home Manufacturing industry hasn't migrated to this type product.

I suggest you get a very knowledgeable attorney who has a wealth of practical knowledge in this segment or RE.

I have no idea on the segment of the market.