Charge market rent. 

We use AI for appointment setting and follow up and it has resulted in a 30% increase on deal flow. 

A lot of lenders used to apply 35% for expenses, but in the last several years, the numbers for supplies, labor, utilities, taxes, etc… have increased significantly.Also take into account the age, occupancy and how has the property been maintained, this will affect the expenses too

The cheap markets generally project poor rent growth. 

The increasing barrier to entry results in fewer new STR's coming available for sale, but also fewer options for guests to rent. 

or options 3, 4 and 5 don't supply washer and dryers and either the tenant provides their own, rent appliances or goes to community laundramat.

Meanwhile, my current carrier increased their estimated rebuild cost from ~$1.6M to ~$2.6M to justify their premium hike.Most other quotes I received estimated replacement costs between $1.3M and $1.7M, but finding a carrier willing to underwrite this policy has been challenging.

Eventually, Class A property values increased to the point that even increasing rents didn't allow them to cashflow upon purchase.So, the flood of new investors switched to buying Class B properties.

We are currently building many investment Single Family Homes on independent lots that focus on maximizing rent.

@Matt Powers I will second what @Jimmy Lieu said and Columbus and Cincinnati are great for rentals when considering price vs rents.