Keep your URL simple, easy to remember, and don't use a URL Shortner as it will just increase the amount of people who mis-type the  URL.With the website, also make sure you have some sort of analytics in place to track who is coming from the site, how many times, and from where.

LOL  I just don't operate that way..I am a skeptic at heart, very OCD, analytical, etc so I even verify what you say among others.  

I saw an uptick in web traffic using Google analytics, but that's about it.  

Throw your URL on there and apply Google Analytics to your website to see how many people are actually manually typing in your information.  

In fact, the Holiday period is the most stressful period for many if not most an the greatest number of deaths occur during or just after this period.While I like your analytical thought process, it's also easy to outthink ourselves.

I need to get out of the way of my overly analytical mind.

As someone that is very analytical and number-minded, I would like to do that same thing with my deals once they start coming as well!

If you have online campaigns, use analytics to track your clicks. 

@Jon Holdman, for your analytical mind and openly sharing with people if their deal is a good one or a bad one....

Conversions and cost/conversion are two columns you will want to focus on.CallRail can be used for call tracking and will sync with Google Analytics and Adwords.