For instance, contractors often advertise (via business cards, flyers, craigslist, etc) as something like "Joe's Painting and Refinishing" when, in fact, they have no DBA.  

Unless you are forcing value in your flip rehab plan by, for example, adding a bedroom, adding a garage or refinishing the basement, it seems unlikely that the house with the "flip" rehab will be worth $20K more than the house with the "rental" rehab.

Roof over lay maybe maybe not... refinish floors maybe new counter tops and rehab bathroooms.. spruce up landscaping and paint in and out.. usually a 10 to 20k job.. that is what I see kind of the middle of the road.. then you of course have others that will try to do the least possible. like this one they brought in a Used condenser unit.. that was a huge red flag and it was no good to begin with.

Refinish the cabinets in the Kitchen and add Granite counter tops as well as add a new back splash.

My contractor threw on a new layer of paint throughout entire house, replaced carpet with hardwood laminate, restored the wood on the staircase, and refinished tub/vanity in bathroom, new blinds and fixtures.

One property was "improved" last year with new counters, basement carpet, and hardwood floor refinish after tenants of 4 years let. 

Some BP threads:http://www.biggerpockets.com/forums/67/topics/89759-order-of-the-rehabhttp://www.biggerpockets.com/forums/67/topics/89742-where-to-start-w-rehabhttp://www.biggerpockets.com/forums/67/topics/89342-refinishing-wood-floors---before-or-after-painting

I have a property manager lined up, already manages my townhome.Doesn't look like it needs much work, maybe refinish the hardwood floors and stain the back deck.

I have my B.A. in Studio Art and have some 'woodworking' experience - my favorite is refinishing floors and/or any wood detailing. 

Prior to placing the building in service, M pays amounts to repair cement steps, refinish wood floors, patch holes in walls, and paint the interiors and exteriors of the building.