I'm now figuring out how to maximize the return on current properties and add value, efficient ways to self manage, etc.

I would suggest looking into Hemlane, I have worked with the CEO personally and they have a great product that I recommend to all self managing landlords. 

You'll never convince a tenant that they are getting a good deal, especially as a self manager, no point in even engaging in those conversations. 

@Steve EnglehartGet your retirement funds into a self directed IRA.

However, you can reduce tax liability by:Converting the flip into a rental for at least a year, allowing for depreciation and potential 1031 exchange benefits when selling.Offsetting gains with deductions, such as accelerating business expenses or using cost segregation for rentals.Using an S-Corp for future flips to lower self-employment taxes while keeping rentals in an LLC for liability protection.Deferring deductions to 2025 if your 2024 taxable income is high.While a 1031 exchange isn’t an option for flips, strategic tax planning can help minimize taxes.This post does not create a CPA-Client relationship.

But I had not built up my self-confidence yet.

@Brandon MorganI self manage my 29 SFR and run into this all the time.

You would have to self-manage though, as paying a property manager will eat up most of your profits.

Remember, the notion of amassing wealth without investing is a dangerous myth perpetuated by self-proclaimed experts.

After you feel confident in understanding real estate as an investment vehicle, decide how you want to begin your investing journey.