There is an exact replica unit down the street higher (marketed well) and another listed for lower (marketed poorly) Both about $65 higher and lower.

It turns out that coordinating engineers, marketing and sales to launch a software product is not crazy different from coordinating vendors and subs to "launch" a construction project.I will disagree with everyone who says that hiring subs yourself puts you at a pricing disadvantage vs. prices GCs get. 

I would prefer a Line of Credit product here specifically if it were me but I would certainly lean on other investors in your area on who those lenders are that offer such a thing. 

But beyond that we used many techniques that nowadays are either seldom used or totally misused by the undercapitalized, poorly educated and totally naive disciples of irresponsible “gurus”. 

For those in BP Nation who don't know, EVs like my F-150 Lightning run 100% on electricity via batteries and do not use petroleum products as fuel.

In all seriousness, as many mentioned here, wholesalers are trying to make their cut and sell you the product.

We prefer the Sentinel product ourselves because the software is included as part of the purchase and it is a bit more economical. 

Any recommendations for lenders who have a loan product for a DSCR construction loan?

I can't believe I'm the first one to say Rich Dad Poor Dad!

Sohail Hassan is liar, a poor operator, and 100% only looking out for himself, not investors.