@Kevin Zmick also consider if you have an area specific advertising forum, a local facebook group,  or an area specific advertising platform you haven't tapped.  

I was at a local (Bay Area) REI conference a few weekends ago and Brian Burke (CEO) spoke.

Follow the lease and local statute.  

Interestingly I don’t see any legislation or legal action against REAL wholesaling, which is purchasing a property at a wholesale price and immediately selling it a a retail or higher than wholesale price.  

And the fact that you're local, on-the-ground, gives you a massive advantage. 

Both PCB and Destin have local governments and communities that actually welcome vacation rentals.

Did you use a local bank that agreed to a Seller Carry in second position?

You’ll often see sales with 100-200% swings within the same area, which makes having deep local knowledge and understanding the nuances absolutely critical.I do this for a living, and even with experience, comping in Detroit can still be challenging.

There should be nothing seeing state law has precedence on local laws.the state wants safe units, regardless if they are permitted, to be used to provide housing.  

Its generally retail medical operators, so we include things like the market dynamics for our use and why statistically the market and location of the site will be viable form a business case standpoint, and speak to how the startup has enlisted the help of an EMR or other such consultant to help in their general rampup and ability to bill/get insurance contracts.