It all comes down to the business philosophy, opportunity costs, etc. 

Software that’s helped me personally:YNAB – zero based budgeting system and software; their philosophy will help you get out of debt and no longer live paycheck to paycheck Personal Capital – a high-level net worth tracking software PodcastsEpisode 108 - Grant Cardone...

The 2nd for separating the water $3-5000.Now, in my case, the ROI on executing is only supported by my hold philosophy; contrarily, this could be a selling point from a flipper to a long term holder but, I doubt the inverse is applicable.

I visited your site today and like your philosophy with rentals and just purchased your book!

This decision is going to depend on your personal business philosophy and your need to sell...

My philosophy on pricing - It is best in the okc market to look at several things. 

until we know the back ends of those deals we are left wondering what they were thinking when all along a 5 to 7% return to them means millions.. so in reality a hedge fund could drive rents down if they wanted to as well.. just to make sure they have the best tenants and their properties are full and they are still doing quite well. raise rents and really cash in.I agree to fully round out a portfolio investors should be thinking about upside movement of the value... the quote " appreciation is icing on the cake" while a nice sentiment is really I think a poor philosophy to follow... one needs to either force appreciation buy in an area were appreciation takes you for a nice ride,, or were rents can move up dramatically in a fairly short period of time those are the only ways in rentals one is going to make any kind of real money.Although what some would think is a reasonable return on investment and risk others would not be happy with...

Make sure you watch and read all the tutorials and all the how too's to understand the philosophy behind how it works.  

Having said that, your personality and investment philosophy will determine whether or not you care if things like convexity and duration impact your investments. 

Our philosophy is to insure for property value only.