As far as colors to pick, what floors, and what’s trendy looking. 

Ideally, rates will be a bit lower and will help psychologically.

My advice for you (and my future self) so far is:- be very detailed about underwriting your deal- add at least 30% to what you think your rehab will cost (even if this figure came from a GC)- have a really detailed design concept before work starts (including fixtures/trim/color scheme/etc)- check with your city/township's building department and see what permits you need up front- have more than one exit strategy- add a few weeks/months to your projected timeline- purchase cash if at all possible- build relationships, take notes, and learn lessons along the way- have funGood luck! 

Whole $ does not need to be "expensive", just the action of experiencing significant rent increases consecutively creates a psychological feeling of "expensive", even though the whole $ may be actually cheap in market whole $ sense. 

I mentioned to him that I wanted to get started with investing via wholesaling and after some chatting, he brought up his willingness to be a paid mentor for me to get my first deal.He said he would teach me Real Estate Economics, investor psychology, and how to find and build the right product/deal for an investorHe charges $150 a call if I book a batch of calls or $195 a call if I book one at a time.

Fabuloso, which comes in all sorts of colors/scents, placed in a bowl under the filter at the furnace should take care of the smoke odor. 

They also come in colors (by order). 

Paint colors, flooring, price per sqft labour and materials, etc...

I use data to build systems that are based on human psychology and their behavior when someone actually becomes motivated.

There is a huge psychological aspect to money.