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Quote from @Chris Primavera: @Nick Velez thanks for the info and I have heard that the Gatlinburg area isn't necessarily a great market for your first investment because of the competition and amenities. 

In terms of feedback from our team, we’re leaning towards buttoning down the hatches, keeping rent increases low, and focusing on maximizing occupancy in our New England markets.

@Patricia Andriolo-Bull, not sure if they've iterated the system since you did yours, but now there's a button for downloading the filing transcript (a PDF containing all the info that you submitted). 

if vacant, does it need any work to be rent ready and stand out from the competition?

I'd lower the price slightly below your competition and get real reviews.Be customer focused.

I'd run your numbers based on that to understand what a realistic offer would be to most people and then see if you can be competitive. 

So this is creating more competition and more agreesive rent rates and/or concessions like 1 month free to get those vacancies filled.

Check to see how many contacts a listing has received in X amount of days to see if it is competitively priced.

You have to offer a great product at a competitive price in this market.