I attended a luncheon where a statistical scientist from Fair Isaac made a presentation about FICO and how it was going to transform the industry.

The undeveloped beach strip reminds me of this article:"In 1990, Club Mediterranee SA (CU) paid A$15 million to buy an existing resort on Lindeman and then spent an additional A$85 million transforming it into a 218-room faux-Polynesian village.

And it seems Mayor Michael Tubbs must've stumbled onto my post and read it (or at least I like to think so) because big moves are happening with Stockton's Open Window Project.From the first page of the report (pay special attention to sections I emphasized):"The ‘Open Window Project’ (OWP) Master Development Plan (MDP) for Downtown Stockton proposes to create the framework, urban design standards and guidelines for the urban regeneration of the heart of the City transforming it into a vibrant, mixed use, mixed-income, pedestrian friendly neighborhood.The MDP envisions transforming 11.884 net acres on 51 individual parcels over 15 city blocks into a dense urban environment with as many as 1,400 new dwellings together with retail stores, live/work lofts, and work spaces.

@Tyler McReynolds,I appreciate your insight of how this thread has transform from me asking about people's experience of digital marketing to now a back and forth debate about direct mail (traditional marketing) versus benefits of digital marketing. 

Over 7 months I transformed it into the nicest home on the block, but probably did "too much" and I'm working on doing cheaper remodels from now on.What made you interested in investing in this type of deal?

I love watching the transformation and putting you mark on something.

The area where It is, is developing very fast and transforming into a Warsaw’s downtown.

Total transformation of the market from rock-bottom lows to exceptional highs.2.

So drive leads to your website, and watch how this transform your business. 

I can't imagine buying a 1972 Ford Pinto (a very cheap economy car designed for fuel efficiency) and deciding that I wanted to transform it into a luxury sports car.