keep in mind builders may be doing rate buy downs to entice these buyers I know we are going to do that.

Only thing that is enticing about Houston is how far our capital will go there, since we aren't working with too much.

Minus some of those larger ticket items and it gets a little less enticing. 

In Boston it's really really hard to find something that fits the "1% rule" so what makes a property enticing to you?

Are you wanting to lease it and give an option to entice a tenant to take it or are you wanting to sell, or sell with an income generated from the real estate and perhaps the business?

  - Variable rate and/or interest only products could reach very enticing rates and provide significant cash flow improvement. 

We don't need to offer an enticement for them to keep coming back.

That said, sometimes we lenders don't want it back so we go to sale hoping to entice 3rd parties to bid by entering a bid less than total debt.

Especially for a new investor who won't be investing in their own backyard, I would STRONGLY recommend that you stick to the B-range properties, as C/D props (though they often have very enticing price tags) are much higher risk due to Section 8 (housing authority) red tape and to the simple fact that lower-income tenants are often one bad day, one sick kid, one flat tire, away from missing rent.

In reality it is a number used by the lender to either entice bidding to see what the lender can get or to shut down any bids (the sheriff takes his/her fee based on a percentage of the final bid amount--many times lenders want to discourage any bidding so the 6%/4% fee is off $100 or $1000, not 500k).