You can identify this segment through property manager interviews.

By advertising in different channels you will get visibility from more customer segments.

Whereas appreciation gains stays untaxed until sale (possibly never if held until death).There are a lot of ways to reduce the tax bite on this cash flow here are a couple ideas:- Contribute to your 401k up to the max limits but then you lose the liquidity on your money till 59.5 yrs old (10% penalty) this will give you a tax deduction on the rental income- if feasible and building is large enough it might make sense to complete cost segmentation on the useful life on the building components so you can depreciate them faster.

Consider what would be the ideal condition for your target tenant segment.

I live near a large university and there are a large segment who needs medium term rentals.

Like in many industries, a small segment's actions can impact the reputation of the whole collective.

This is how rental houses often end up burning to the groundYou need to make sure that the aluminum wiring segments DO NOT DRAW MAX LOADS.

You will see on the map that the bottom price segment matches the outline you see on crime maps (Trulia) - those are class D- areas.

Because there are two highway segments that seem to attract tornados in Madison/Limestone county, and I would not buy anything in those areas whatsoever. 

Than I go into the Q&A segment, pitching those 1-off horror stories and asking what they would do.