It starts by choosing a tenant segment you want to occupy your property and defining what they are willing and able to rent.The Target Tenant Segment Defines the PropertyThe only way to have a reliable income is if your property is continuously occupied by a reliable tenant.

The chart below is from the MLS (01/13/2023) and includes all single-family homes in all price ranges, not just our target segment.

All these things are raising concern and doubt in people's minds and people are concerned, they generally take a "wait and see" approach to their spending.Year over year, Airbnb bookings have increased; demand is up but this demand is spread out over more inventory which contributes to occupancy levels being down on average all across the country.Having said this, there is over-saturation in a specific segment of STRs in the Joshua Tree area.

It does sound hokey & not much to their website either, but weekend Realestate segment every Saturday on News 92 FM had this realtor talking about helping investors find good deals on foreclosures.

Suppose the appreciation rate is 8% (FYI: The YTD appreciation rate for the property segment we target in Las Vegas is >9%).

You can identify this segment through property manager interviews.

By advertising in different channels you will get visibility from more customer segments.

Whereas appreciation gains stays untaxed until sale (possibly never if held until death).There are a lot of ways to reduce the tax bite on this cash flow here are a couple ideas:- Contribute to your 401k up to the max limits but then you lose the liquidity on your money till 59.5 yrs old (10% penalty) this will give you a tax deduction on the rental income- if feasible and building is large enough it might make sense to complete cost segmentation on the useful life on the building components so you can depreciate them faster.

Consider what would be the ideal condition for your target tenant segment.

I live near a large university and there are a large segment who needs medium term rentals.