From the most exhaustingly analytical, to the more free-flowing artistic types, I've heard of all kinds of success stories.

Are you curently using Google analytics?

The analytical mindset of IT people probably does well in REI.

We feel very comfortable" with the increased debt-to-income ratio ceiling, says Steve Holden, Fannie Mae's vice president of single-family analytics.

Analytical types will want more detail, in which case I recommend that you provide links to supplemental materials that they can review (T12 financials, current rent roll, bank statements).

Here's a bit of the transcript:"Okay, looking at the analytics and the pure metrics of the real estate market in Metro Phoenix.”

I’m the analytical, behind the scene kind of person and she is the typical outgoing latina and spoke person for our business.

At the latest reading, Moody’s Analytics finds 183 of the nation’s 413 largest regional housing markets are “overvalued” by more than 25%.

Yes, be mindful of market conditions, but if you have a sound marketing system(s) that provides metrics/analytics, I will base my concerns on what I can analyze from my marketing campaigns. 

I use Hubspot, it is more costly but the analytics I get from it are better than anything out there.