The design needs to be cost conscious but still appealing.

If your conscious gets the best of you, just disclose! 

I think the trick is being conscious of what risks you are taking with your portfolio.

Even if you can't stay that low, just staying conscious of the low budget all the time helps.

They choose to participate in a program with special diet meals, and it may work well while they are eating those restrictive meals, but unless they consciously change their eating habits they are mostly likely going to gain weight again.

My wife and I are making the conscious choice to delay purchasing the home we want until our real estate has grown enough to support it. 

On the other hand buyers need to be conscious of the reality that ads will never change the product, but clever ones change how we value it.Advertising is everywhere in the realm of real estate, and knowing how it works will lead to smarter decision making, and ultimately success.

_r=0The Supreme Court’s Disastrous Misreading of the Fair Housing ActA decision endorsing ‘disparate impact’ analysis will turn a law meant to prohibit discrimination into a vehicle for race-conscious housing decisions: http://www.wsj.com/articles/the-supreme-courts-disastrous-misreading-of-the-fair-housing-act-1435707270More Millennials Are Living in Single-Family HomesFannie Mae report and commentary find that millennials favor living in single-family homes, whether they buy or rent: http://www.inman.com/2015/07/01/more-millennials-are-living-in-single-family-homes/Moody’s Analytics: Single-Family Rental Growth Will AccelerateSingle-family home rentals since the housing bubble burst nearly a decade ago have seen massive growth, according to a new look from Mark Zandi, Moody’s Analytics’ chief economist.

You should trust yourself and not compromise your core beliefs in pursuit of success, whether it be a conscious decision or just a naïve one. 

The seller's agent should most definitely limit the exposure to prevent a conscious or unconscious discrimination based on a protected class.