The Power in Understanding Advertising

[Tucker Smith]

I came across this Ted Talk by Rory Sutherland that explains how advertising creates perceived value as opposed to actual value for a product.

http://www.ted.com/talks/rory_sutherland_life_less...

Understanding the power of perceived value is crucial for parties on both sides of an advertised deal. Sellers get the most out of their ads when they convey to the consumer how the product can add value to their lives, as opposed to showing the value of the product itself. On the other hand buyers need to be conscious of the reality that ads will never change the product, but clever ones change how we value it.

Advertising is everywhere in the realm of real estate, and knowing how it works will lead to smarter decision making, and ultimately success. Consider this as food for thought and think about how you are affected in your sector of the real estate world by advertisements.