If the business is active the name needs to speak to the customer, be memorable, work well with SEO, & of course be available.At one point I was going to start my own separate entity for pest control.

Do I use SEO to up my rankings or drive people to my site?

It's also SEO optimized out of the box and gets you started on the right track to get top rank in google depending on your area.Realeflow is a CRM at it's core.

Further, for SEO and Airbnb search sake, the terms you use are important in the placing on Airbnb and web searches - so choose carefully.  

Paying for SEO to get your site on the front page of google quickly will be expensive. 

Make it credible, work on SEO, and while you do all that, invest in PPC or Facebook ads to make money right now.SEO takes time, so while you wait and work on it, obviously you want to make deals immediately.

Since then I have been working diligently on my SEO efforts for my website.

If you are dealing with web properties of your own I am very sure you are familiar with online SEO and paid search.

Then when the time comes, 6 months or 3 years later, they or their heirs call you and you get an awesome deal that no one else knows about.It also gets people who are receiving your marketing to go to your website and 6 months later, through the magic of cookies, seo and retargeting, those people come back - and this some how helps you with search engine ranking - the relevant traffic to your website from the postcards you mail out.Google / Facebook Ads - my new website company offers an easy way to be a big company and put cookies on peoples computers every time they visit my site.  

SEO, fluctuating markets shady contractors, SEO, People, SEO!!