It seems you are attributing a measure of profit when in actuality the 2% rule leads unsophisticated investors to market perceived less profitable areas and housing types. 

Getting conversion tracking set up correctly and using the correct attribution model is most important. - What other tools are you using to manage or track your campaigns?

Also, I agree that the unusually high vacancy rates provided by the government are suspect and also could be attributed to the state of the economy at the time.

The velocity of my bookings slowed down in May which I can attribute to my higher summer rates, but this summer is currently looking better than last year.

Only the proceeds attributed to gains are eligible for OZP benefits - that is the $100K of capital gains, not the full $200K. 

I don't remember who to attribute this RE quote to, but I do appreciate it - "There are no unexpected expenses, only unexpected timing".  

Now let's assume an all-in basis of 75% LTV in a “C” or “D” neighborhood and be able to complete a BRRRR thanks to the cash flows impact on the 1.2-1.25 DSCR (depending on the lender's parameters), but may have an all in lower basis of 70% on a “A” or “B” home where there is a greater barrier of entry and other positive attributes but fail to complete a BRRRR because the cash flow does not allow you to meet the 1.2-1.25 DSCR.

In the example you were using, there would be a $100,000 that was attributed to the building itself as 27 and a half years if it’s residential, 39 years if it’s commercial, and in this case commercial means like an office building or a strip mall or something like that.

This is attributed to a couple reasons.

To Elliot’s point I screened her just like any other tenant and I attributed that to the good experience.