Right now the sales market and rental market are both soft.  

Somehow send it as a "soft" warning or strike one.

Just try to be conscientious of recording all your hard and soft expenses.

I think professional sales executives are excellent at time management, stress management, and many other "soft" skills. 

I’m sure others are way better at this than me, but I find I don’t make that much more than if it was a regular rental once you factor in the 17.75 percent taxes you pay plus utilities and internet plus the cost of hard and soft furnishings that have to be replaced periodically.

Walk softly, carry a big stick sort of thing ;)

I have 20 new constructions going right now and my average build cost and this is high priced west coast is 120 a foot and pretty nice stuff  150 a foot if you include soft costs..

@Marc Estepa When considering a new construction or any construction, we break the expenses into three categories:  land, hard and soft costs. 

Jim Bass Group in Frederick.

He feels that the market is soft right now and that if he finds a tenant, he will not be able to raise rents back to the previous level for many, many years because of the rent control.