Different segments can be moving in opposite directions.

One thought is to look for the "gratis" industry magazines like "Coastal Living" or "Dream Homes" (San Diego) sitting out in front of broker offices or similar venues catering to this segment.

Also further material that indicates the target segment he is probably commenting on: https://www.youtube.com/watch?

Willing to work with a segment of the population that most landlords (and people) find objectional or with a NIMBY attitude.5.

This recovery is getting very long-in-the-tooth and with so many segments of our economy overheated, there is a very good chance of an adjustment.During the last crisis I worked for the FDIC closing and resolving failed banks.

But for the rest of us, there must be useful approximation techniques to understanding the local real estate markets.I come primarily from the conventional stock and bond portfolio world, where historical dividend yield rates and price appreciation rates are common knowledge for various segments of the market: S&P 500 for domestic large cap, FTSE ex-US for international, Barclays for bonds, etc.

I think like all investments the bad deals can make the whole segment look bad. 

You might make it worth $20k mid rehab but it still has intrinsic value to a large segment of the home buying (both retail and inner industry) world.

So, my strategy is to build higher quality product and target a higher segment of the market.

Perhaps trying new list segments to target people who aren't getting the letters from your competitors.