I have two PhD's One in Psychology and the other in Philiosophy.

However, it is important to know not only what to do, but why you are doing it, so it's imperative to learn about the psychological principles behind why people act the way they do in addition to tools and technique.

I finally got into a job where I've been for the last few years and have gotten pay raises to more than make up for previous pay cuts before and because of layoffs. 2008 changed my entire way of thinking and I doubt I'll ever feel as psychologically secure as I had in the past abouut money and security. 2008 is a major reason for getting involved in real estate, ironically enough.

@Tin- I understand the psychology of goal setting.

Forget DMM it i not going to work for you compared to someone WITH an amazing website.People think getting leads is about choosing one venue.. driving for dollars, or bandit signs, or DMM, or ...Obviously that is such crap...It is a complex dynamic psychological process as you are dealing with people... often in distress.You need to mix, combine and add, and glue and tweak several of these methods into 1, 2 even more lead generating techniques.Me?

I just read that a psychology article said that red and round are the things that get that get people's attention.

One of the reasons I like yellowletters.com if they have a lot of intelligence about what works and what doesn't (not just a printer).Looks guys, the handwriting is kind of a psychological trick.

Psychologically, it's a big boost because you'll see relatively "green" people sitting right next to you asking all the dumb questions you were afraid to ask :-) At the same time, you'll have access to people who move $$$ and can, potentially, offer you a partnership or advice/mentorship.

Personally I do think he spent a lot of money but the psychological effect was so powerful that he knocked out a number of deals out the gate just because he felt he had back up.

Direct mail is a game of frequency and building a psychological AWARENESS of you and TRUST that you could solve their problem.