It can be difficult to get the right Umbrella fit with most direct providers as their policy typically does not go over competitors policies.  

To expand on the rent, call nearby competitors, ask what their vacancy is and what the rate is.

Research all my competitors on Airbnb. 

As @Marian Smith said, the builder will be your biggest competitor when you turn around to sell if you sell in the near future.

If you constantly out effort your competitors you are more likely to win where they loseSome say "work hard and be positive" is the same advice, and it is a little bit, but this is more than that...plus I hate the word "work", thats not fun for anyone...

I did some research with competitors and think occupancy is just hovering at 70-80% occupancy across the larger players.- the whole "raising rents" concept may not work due to the community that it's serving (lower income)- generally afraid of massive amounts of lay payments (which is part of the current problem)Thanks for the help, all

And even, as you have conversations with operators, asking who their competitors are.I mention all of this, because I am firm believer in having a lot of conversations.  

Also takes a competitor off the table, and gives me both more price control and Logistical control. 

We pick up clients often from our competitors. 

.- But then of course, we lose potential clients who complain that our contract is too long and they do with a competitor who eventually screws them.