That's what I use to catch lazy copywriters.  

The aspect of advertising involving persuasive written sales skills is called copywriting.

So that's what I did, spent a ton of money on bandit signs, postcards, mailing lists, postage, $400 on a direct mail copy writer to write my copy.

I'm in the "Typed Letter" camp with Account ClosedMost important is having a good list, or as copywriting legend Gary Halbert said, "A starving crowd".If your objective is to get people call you, then the yellow letter make out pull the standard letter.

Copywriter are challenged to "beat the control."

Perhaps you moonlight as a copywriter?  

So, starting from scratch was not an option, but a necessity.Here's my little formula:Find out what they want to see happenProbe to determine what's really going onMake an initial assessment of solution(s)Query the prospect to see if you can manage their expectations between the problem and the solution gap.Whenever possible, "enter the conversation that's going on in their mind" - Copywriting legend, Gary Halbert.

The FARBAR has a copy write from the association of realtors.  

I am also studying direct response copywriting and web copywriting and have a special interest in lead generation, email and autoresponder writing.  

Learn a little about copywriting and add that to your listings.