Personally, I would put most of it in passive real estate syndications - but I am a full time passive investor so that makes the most sense for me.The first decision you would need to make from my perspective is whether you want to invest passively or actively (your profile says rental property investor, so I would assume you are currently an active investor). 

Key risks include vacancy timeline, tenant profile, buildout costs, market trends, interest rate, financing, and repositioning.

Look at how long the person has been on BiggerPockets and consider their profile.

Take BP for instance - your profile is brand new and it's not filled out so you may get some ok answers here, but not the best because people don't really know who they are talking to other than it sounds like you are trying to do your first syndication.

As for Marketing, I've never seen an agent propose a marketing plan with market segmentation, value proposition, buyer profiling, market analysis, or any of the MBA type stuff. 

It has been very helpful and is the major focus of our business right now.Our profile is pretty blank because we stay quite busy...but we have been running a large Real Estate Mastermind group in the Kansas City area for almost 5 years every week on wednesdays...we are landlords, flippers, wholesalers, as well as in the note business.

We own one SFH rental and have been building spec new construction since early 2020 (see profile for list of of investments).

For your situation it's hard to say, but look at both options and see which one fits your investing strategy and risk profile more!

I believe a host profile with a face and a name also helped us avoid negative reviews, as guests are less likely to criticize an individual than a company.

Brody:Hello from a fellow Michigander.Prior posts and your profile indicate you are new to RE investing.