Go to Etsy and search for "rental property tracker," and you will find hundreds of nice spreadsheets to track 10-20 rentals, usually for under $10.Software has extremely helpful features like online payments, marketing syndication (click a button, and your property is advertised on multiple sites), electronic document review/signing, maintenance tracking, and owner reports.

.- Competitive pressure to deploy capital compressing dropping of rates. - Buyers are underwriting portfolios to as-is rents.- Machine learning models are helping to reduce risks.- Reverse migration to Rust Belt is occurring based on affordability issues elsewhere.- Scatter site is a defensive asset offering a lot of optionality.- Market conditions are challenging for scatter site hold unless you are underwriting a 10-year hold.- Setting up operations for SFR from scratch is very difficult.- One investor is buying at cap rates in 5s or 6s.

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Plus it's still a seller's market in most areas around the country so it's competitive.

Considering using you but also considering some of the competition. 

We have a housing shortage, Milwaukee is the second worst (competitive) rental market for tenants behind Miami, FL. 

Insurers are pulling out of certain markets leaving less options and less competition.  

If you aren't familiar with them, check out Cold Water Gardens in (North)Milton for ideas on layout and competition. 

If the competition is putting in engineered hardwood, then that's your answer.

The most recent listings caught me by surprise on the north side as we had multiple offers and tons of competition.