The main drawback of the VA home loan is all perception.

These are not sophisticated scams executed by criminal masterminds.

There's not much you can do about others initial perceptions.

. - sophisticated value adds: development, TIC/coop, take advantage of localized regulations (2 off the top of my head: San Jose lot split for ADUs, San Diego city unlimited ADU count in existing conforming building), etc.  

So, with 35 or fewer investors, all of them being either accredited or sophisticated, no SEC filing is needed and no compliance with Reg D need be adhered to.  

note more sophisticated value adds could have better cost to rent valuation.  

Without it, you're really relying on other people's perceptions.

While simple enough in concept, it is actually pretty sophisticated investing with a lot of twists and turns.

So, I don't know if it is a function of their management or a function of the investors they manage for, but tenants have a negative perception of their properties.  

If you're looking for more sophistication like to move leads through stages, to have built in tools that help you communicate by text/email, bring in team members to own leads, etc.. then more of a CRM may be helpful for you there.