Emphasize the importance of maintaining a smoke-free environment for the health and safety of all residents.Impose Penalties:If your lease agreement includes penalties for smoking violations, make sure to enforce them.

Change your story each month as different stories will resonate with different people AND use each story to emphasize one of your “who do you know…” questions.

House Hacking Benefits:When applying for a loan, emphasize the potential rental income from house hacking.

Thanks for emphasizing some of those other benefits to my overall net worth as well as lifestyle considerations as well! 

But I would like to use my chance to comment on this to emphasize how much of this situation really reflects on how you've managed the landlord-tenant relationship to date.In a high-regulation area-of-operation like California, cordial landlord-tenant relationships will get you past a lot of garbage like this.

@Barbara S.I've read your post and responses and emphasize with you.

In our listing we emphasize that we are pet friendly (dogs only) and that our back yard is fenced and private. 

He emphasizes the need to use social media rather than traditional methods.

Thanks for the input about emphasizing this to guests ! 

There is latitude, but there are rules and guidelines.Can't be emphasized enough that it's best to get started with straight-shooting advisors & service-providers from the get-go.