I like smaller companies whose owners are not brand new but not old and burned out either.

How does this help the people that are your audience?

Tell the buyers if they want a house that is up to current code , buy a brand new one . 

Sounds good since everything will be brand new but is there any other leverage I have. 

Pick a topic and this seems to be the #1 strategy for engaging your audience these days.

I just graduated college and got my license 5 months ago so I'm brand new to real estate as well.

My name is Aaron Raffaelli, and I am a brand-new investor from metro Detroit.

@Robert DanielsI am brand new to this as well but I do have a background in business and taxation and know the basics on the financial side.

Here I'm really trying to sell it to the right audience. 

If the home is 100 yrs old, I'm assuming it's a definite gut which is going to require new plumbing, electrical, heating, cosmetics.I spent about $140K reno on my multi family in the heights on NY ave and there were massive problems with it but it was a gut to 3 units & adding 2 bathrooms, 3 brand new kitchens 4 bathroom reno in total, all new flooring, sheetrock , insulation, framing, doors, electrical, plumbing, paint, parts of roof etc.