My role with this MF company is to manage the design, construction of the GC's and opening of the properties.

Attract investors, tenants or sellers?

@Eric Huntermark Unless you're already independently wealthy, a conventional loan product (assuming this = bank/credit union loan), is going to probably be less attractive for you and most banks/credit unions don't lend to flippers.

@David OhCreating a profit-sharing program is a great way to align employee goals with the company’s success, but it’s crucial to design it carefully.

When picking a market, I would look for things like population and job growth, rental demand, and economic diversity—basically, is the area attracting people and businesses?

@Fumi Maher both can work well but you'll find one may be more attractive to you personally.I've done all duplex househacks and incorporated MTR and STR when it made sense.

(LOL, likely a paid co-branding snippet and doesn't do anything for you)3) We run "X" in ads to attract buyers!

Traditional deals often don’t excite investors—offering $200/month in cash flow isn’t very compelling.But with co-living, you can offer 5X the returns, making it much easier to secure funding.Now, instead of asking an investor to put up a 20% down payment for $200/month cash flow, you can pitch them a 5% down investment yielding $1,000+/month—a much more attractive deal.Why Co-Living is the FutureCo-living isn’t just another strategy—it’s a high-demand, high-cash-flow, lower-risk investment model that aligns with today’s rental market trends.

And if you’re targeting specific regions, what makes those areas attractive for your strategy?

Property TypeUnderstand the different types of multifamily properties:High-Rise: 9+ floors with an elevator, often urban.Mid-Rise: Smaller than high-rise, usually with elevators.Garden-Style: Low-rise apartments in suburban or rural settings.Walk-Up: 4–6 stories without elevators.Manufactured Housing Communities: Mobile home parks where land is leased to homeowners.Special-Purpose Housing:Student Housing: Designed for college students.Senior Housing: Dedicated to older adults.Subsidized Housing: Affordable housing supported by rent and income restrictions.3.