Some serious baked in costs for each. 

Several economic factors are contributing to this shift:Overbuilding: Some areas of Charlotte have seen significant overdevelopment, leading to an oversupply of rental units.Tighter Money: Rising interest rates and economic uncertainty have made tenants more cautious with their spending.Tenant Behavior: Many responsible renters are choosing to stay put rather than take on the cost and hassle of moving.What Does This Mean for Landlords?

You could certainly reach this demographic, but it could also cost you substantially more than the return.For the money, your best bet is probably a dedicated website for your property with the key words that you want to convey.

Startup costs paid out of pocket should be recorded as capital contributions and may be deductible as startup expenses or amortized.

The reason not to upgrade, is that you won't get that much more income for the cost of the upgrades.  

@Tom OchiengI would reach out to a real estate attorney for specific advice on this situation since you already have one tenant who is being difficult.On a side note, when I have inherited tenants, I have been most successful when I have provided longer non-renewal notices, like 60-90 days, and offered to assist with moving costs.

These costs would eat into your profits.The case for sellingEven at $125/month, your cash flow is slim, and any unexpected expenses could turn this property into a liability rather than an asset.

I expect the work to cost about $150k plus or minus $20k.

Washer/dryers are often abused, so there's the initial cost of purchase and the risk of increased repairs.

No management costs?