Because at the end of the construction process you wan to have market rate desirability--compared to your close in competitors.

Take a look at your direct competitors on the sites that are doing the best and notice what settings, amenities, and features they are utilizing.

You can run an ad that will direct people to your website, which then grows your business.In conclusion, TV advertisement is still very relevant and can help grow your business and create a huge advantage over your competitors.

Not just building business.Flipping business I agree has no value.. where you can have value though if your a home builder and have options or lot of land lots in inventory or solid options on those.. bigger builders will pay for your name just to get the inventory I have seen that happen here on the west coast quite a bit .But for those that just buy fixer uppers  as stated just no value in that anyone can do the same thing.Its like the HML business when I mine going my main competitor in Oregon that was bigger than me wanted to sell.. they did a big write up on it and they wanted 10X of revenue.. well they made about 1mil net a year which is about right for most of us in the HML bizz that are basically 2 to 3 man shops.

The highest value renovations are what your competitors don't have, or as @Joseph Bafia mentioned, few competitors offer.

Who are your competitors?

I will be happy to send these tenants to my competitors.

I look at what my competitors are getting and price accordingly.

No, I wasn't the highest offer, but I was able to offer better terms than some of my competitors which got me the deal and my numbers all worked out.Here's my initial numbers(ballpark, missing a few expenses that I had expected) Purchase price: $78,500.Expected Rehab: $30,000.Expected ARV: $135-145KExpected Cash out: $101-108kExpected rent: $1,100Expected cash flow after refi (and all various expenses) $250~Expected ROI: 45%+I expected to leave about $1,000-7,500 in the deal.

I just originated a loan from a competitor where they were quoted 9.5% on a 30 year and the borrower has a score similar to yours (hers was a 663 middle score).