They claim to market on dozens of online channels, and they seem to know the right amenities to feature, have great design, services, experiences etc.

But what made me think about it for you as I read your post is the LULA feature. 

We've found it has superior reporting features, integration features, and is overall more efficient to work within than other REI-specific software.The downside is QBO is not set up for REI so you'll need to do that or work with an expert to ensure it is set up for your business appropriately.

If the software is not simplifying your life or making you more accurate, you shouldn't use it.Software does have extremely helpful features like online payments, marketing syndication (click a button, and your property is advertised on multiple sites), electronic document review/signing, maintenance tracking, and owner reports.

I was definitely on the fence about this one for a little while before making the purchase, but there were a number of attractive features that ultimately led me to move forward with the purchase.

Here are a few suggestions on how you can maximize the wealth of information available: Check out the blogs and podcasts, or take advantage of the search feature (magnifying glass).

We track multiple disregarded entities using the location feature and multiple properties using the customer feature (units can be tracked as sub-customers).

For example we helped a client acquire a $1.5M oceanfront home that is pushing $180-200K per year and a $875k home (with no water feature) generating $125k gross revenue annually

They even integrated a D4D feature, so overall they have DealMachine beat. 

Are there specific features traveling nurses value most in a rental?