We negotiated the furniture in the price and used some of our older furniture to update the decor.

In a saturated market with high traffic, the play is to create properties that are decorated and themed extremely well so they will pop out online.

As for design, I have hired an interior decorator who will be drawing up 5 different color schemes, tiles etc, and I will choose one , this specific designer has worked on 5 homes in this area that sold for 1.9 million , so she and her team know what people are looking for in this area.

Look for something neutral that goes with any type of decor.

that prompted the discussion.I see a trend on tiKtok where people decorate entire walls with trim, form, LED lights etc and we try to make it clear at move-in that all modifications require approval and the property has to be returned in essentially the same condition as originally provided to them

In Orlando, you have the opportunity to drive appreciation by buying a poorly performing, underdecorated STR at and drive appreciation by transforming it to a highly themed, well decorated property which books well.

You'll have to buy a winning unit in a winning location and give it the most wonderful decorations and furnishings.

Minor adjustments to paint and decor.

BTW FurnishFinder comps I've found tend to be on the lower price point (and less desirable décor usually).

Although they fit into the space decoration Wise, they look to me like they would be uncomfortable to sit in for more than a few minutes.