Also, work your lists to target people who aren't being pounded by your competitors already, the lower hanging fruit.

This gets complex very fast especially if you're in California, New York or ILLINOIS.Also, final point, many tenants will move if you start charging them for utilities particularly if competitors do not.

I didn't know if you might be one of their investors and going after this segment through Point (or a competitor).  

When we diligence a property, we always "shop" the competitors.  

I have to find a competitor Realtor to be in my deal!

And how we know that price is affordable and fair price with their competitor ? 

@Glenn Gillen well, what if you will never be better than some competitors?  

Would you think that re-siding a house and adding trim would be worth the investment if my competitor AirBnB listings are sometimes also NOT very attractive on the outside?

Then I'd try to determine a value add situation, can you add additional storage space/does the market support it, what are current rents compared to competitors, can the units be resized to better capture your markets need, what is the current security situation, and are their other things you can offer such RV parking or boat storage.For the laundromat:What is the current income at the laundromat, are the machines leased or owned, what are the prices for using them, how far is the nearest alternative location if you decide to raise prices, and is the laundromat the highest and best use of the property. 

At this point I've learned how to optimize online booking engines, how to deal with seasonality, how to analyze markets and competitors... why not take to a bigger deal?