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While it’s possible engaging in one of these programs can shorten the time required to become a “power” agent considerably, it also may be a gigantic waste of money if marketing efforts are engaged without waiting for the all important test results.One popular career tract being offered in collegiate business programs across the world right now is marketing data analytics - analyzing the results of test marketing campaigns and applying/interpreting these results to form an effective and profitable marketing program.The other choice is to engage one of the many companies that will set up a generic real estate agency website for you, with the usual stock photos as well as MLS feed, create a blog and tie it to the new website, and start posting information and answering questions are various social media sites.After getting your feet wet, you can purchase services such as SEO, or a PPC campaign, on a a la charge basis, and track the results using one of many analytical programs available online.

@John Powers I have a few friends who work for large real estate private equity funds as data scientists - essentially doing what you’re describing.

FOMO is the most POWERFUL positive motivator in consumer science. 

However if you decide to get those new power tools you want on the business credit card and your business is a tax firm like us, its going to be hard to justify to the IRS (and your wife) why it was a valid purchase for tax purposes. 

The realtor associations seems to have all of the power, because they've been operating so long. 

This caused an unexpected cost of ~ $12k.

The biggest issue with using all cash is that it ties all your money up and denies you the leveraging power of using the banks money.  

Consider seeking pre-approval for financing to know your purchasing power.

When you dive into it, there are a lot of nuances.First, there are subsections of retail: single tenant NNN, small unanchored neighborhood, grocery anchored, shadow anchored, power centers, regional malls, lifestyle centers, etc.Then you get into tenant mix and market specifics.