Digital marketing help

[Jason Staine]

Hi BP,

Looking for reputable sources to get our digital marketing going. Can anyone steer us in the right direction? My wife is a new real estate agent looking for listings and buyers. We are also looking to build our investment portfolio by marketing for motivated sellers.

Jason

[Joshua Cruz]

hey Jason, I think that it's a smart move that you want to take your Marketing Online. I'm a Hubspot certified digital marketer who runs his own digital marketing firm and have seen the benefits of SEO and PPC advertising.

A few things to note when looking for a digital marketing firm:

• Do your research, referrals are the best to see whos getting results.
• Here's a quick tip for your wife, make sure her "business" is setup at https://www.google.com/business/ because then she will show up on google maps and increases her chance of being found if someone searches for "Realtors near me" or something like that.
• https://www.fiverr.com/ is perfect for  one time jobs like:
  • Build your website
  • Building a Landing Page
  • Optimize one page for SEO
  • Run one/two Online adds 
• Things like SEO (Search Engine Optimization) and PPC (Pay Per click advertising) take a bit of time to get optimized and to see leads rolling in. The Initial cost can be a bit staggering for new investors who are just getting started, but can be worth it especially if other investors in your market are not competing online.
• It's so hard to get a price out of people, you have to fill out all these crazy forms, wait for a consultation, which I understand since we do something similar. I've structured my prices a bit differently and have a set fee for all of my digital marketing services, since it can be frustrating to potential customers who just want to know "can i afford this right now or not?". My point is don't be afraid to ask ballpark prices in the beginning that way you don't waste your time.

Hope that helps brother and good luck!