Most flippers aim for purchase rehab and holding to come in at 70% of ARV.

Too late now but keep in mind for next time.With luck you have all your tenants on M2M and will be able to easily get rid of any that do not measure up.

@Drew Yee I like to look at unemployment as a measure to see where we are at.

As for obtaining - I find it reasonable to aim for getting them one at a time and one each year. 

Aim conservatively and talk to other investors in your area about what their typical returns are.

My thought process thus far has been to buy safe and smart so a good looking property I buy now isn't easily put into the red once the market turns and rent drops.For example, I aim for $150+ cash flow / month (SF currently).

My thought process thus far has been to buy safe and smart so a good looking property I buy now isn't easily put into the red once the market turns and rent drops.For example, I aim for $150+ cash flow / month (SF currently).

@Donna Matessa, the reason why BP generally likes the "1% Rule" is that it's taken for granted that wise investors will always aim to use as much of other people's money (borrowings) as we can, and we know that most Lenders will lend out ~70% of properties' appraisal, if not more. ie.

That way you can aim for bigger better deals, and mitigate your risk. 

I often say on here "aim small, hit small" which I stole from the movie The Patriot.